House Auction Company, Inc.
Online Only Auctions, Land, Business Liquidations
You must be logged in to place online bids. If you do not have an account created, click the Create An Account link in the upper right hand corner of your screen to begin creating your account. Once your account has been created, you will need to log into the catalog of your choice and agree to the terms and conditions. After the auction company approves your registration, you can place your bid(s).
Once you have logged into MarkNetAlliance.com, you may place a bid from an individual lot on the catalog or lot detail page. Multiple-lot bidding within an auction is available on the catalog page.
Before your bid is finalized, you will be prompted to confirm your bid amount.
Depending on the auction company, the buttons may be phrased differently. For example: Max Bid, this will allow you to enter your max bid and the system will continue to bid for you by increments until it reaches your max bid. ForceBid/JumpBid is a bidding strategy by which a bidder increases the bid by more than the next accepted bid (placing your bid at $150 when the next accepted bid is $125). This practice is used by some bidders to discourage others from bidding in hopes of acquiring an item at a lower price. There are many theories on the effectiveness of this practice and a bidder who wishes to apply it does so at their own discretion. The auction company will not lower the price of an item that has been won by a "forced" bid with no other competing bids.
You will receive an email notification if you have been outbid (if elected, you can also receive a text notification). Notifications can be configured from your Profile Settings page.